GOODYEAR AFFIRMS THE INAUGURAL FORMULA DRIFT MALAYSIA
2009-10-26 13:29:15 Author: admin Source:
Following its success with Formula DRIFT Singapore, ESPN STAR Sports and Goodyear are proud to announce that they will be bringing their partnership to greater heights with the launch of the ESPN Star Sports will once again be the event organizer while Goodyear continues to raise its racing profile as the event’s title sponsor.
The event, scheduled for December 19 - 20 at MAEPS (Malaysia Agro Exposition Park Serdang), will see over 50 competitive drivers from across the Asia-Pacific region pushing their rear-wheel-drive cars to the limits by demonstrating impeccable precision and vehicle control. With drivers hailing from as far as Japan , New Zealand , Philippines and Hong Kong, as well as Indonesia , Thailand , Singapore , and of course, Malaysia , Goodyear Formula DRIFT Malaysia
This year, Goodyear will be represented by their very own drift team, which will comprise woman drifter, Jane Cheah, together with Ariff Johanis, Michael Gan and Johan Norman. The team will compete with the other participants for the Goodyear Formula DRIFT Malaysia title.
To demonstrate the tires’ powerful performance, all Goodyear Racing Teams cars are fitted with the Goodyear Eagle RS Sport and Eagle Revspec RS-02. The advanced features in these high performance tires are crucial when it comes to drifting, especially since the sport demands the utmost precision and control. They provide the required traction and response as the car slides on the track and enable drivers to hit the right lines and angles when it matters most.
“We are excited to be part of Goodyear Formula DRIFT Malaysia. Goodyear is committed to promoting motorsports around the world to greater heights – especially now with drift in the ASEAN region being one of the fastest growing motorsports in the region today,” explained Nasution Abdul Rahman, Managing Director, Goodyear Malaysia.
“Being involved in racing is part and parcel of Goodyear’s DNA. With racing pumping in our veins, it’s not surprising that Goodyear has developed some of the most innovative tires in the world. We’ve developed technologies that were first used for racing, such as tires reinforced with carbon fibre and DuPont Kevlar. These advancements have been incorporated in our products that you see in retail today, such as the Goodyear Eagle F1 Asymmetric, Goodyear Assurance and Goodyear Wrangler, just to name a few. Ultimately, the key benefits obtained from these technologies are passed down to our consumers,” he added.
The Goodyear Formula DRIFT Malaysia will be the climax of the three-part Formula DRIFT Series, which blasted off with the Formula DRIFT Singapore ProAm Series 2009 in July. This will be pursued by the upcoming Goodyear Formula DRIFT Thailand on November 7 – 8, to be held in Bangkok, and promises to be an equally exciting event.
About Goodyear
Goodyear is one of the world's largest tire companies. It employs nearly 70,000 people and manufactures its products in more than 60 facilities in 25 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar Berg, Luxembourg strive to develop state-of-the-art products that set the technology and performance standard for the industry. For more information on Goodyear, please visit www.goodyear.com.my.
